COVID-19 is considered as the largest public health communications campaign ever. Under Governor Larry Hogan’s direction, Maryland is considered a national leader in the effective handling of the COVID-19 pandemic. During this process, the Maryland Department of Health served on the front lines of communication alongside agency partner, GKV. This month's PRSA Chesapeake Chapter presentation will welcome speakers who helped to guide the herculean communications task that faced the Maryland Department of Health to inform, educate, and activate Marylanders about the COVID-19 pandemic through their GoVAX campaign. The campaign is currently in its fourth phase and the speakers will cover each of the phases, share some of the materials, and discuss lessons learned. Be sure and register early, first come first served.

Spots are limited so early registration is encouraged. Lunch will be included.

Speakers

David (Boomer) Blum has over 30 years of experience planning, creating and implementing marketing and advertising campaigns. He is a graduate of the University of Virginia and Virginia Commonwealth University. For the last 14 years, he has been with GKV, a full service ad agency in Baltimore leading the company’s efforts for a diverse range of clients including the Maryland Lottery, Sprint, CareFirst L3, St. Joseph Aspirin, and the Maryland Department of Health GoVAX campaign. He represented the company as President of the American Advertising Federation Baltimore from 2015 – 2017 and has also served as an adjunct advertising/marketing professor at Loyola University, Virginia Commonwealth University and Goucher College. He previously served as President of the Richmond Public Relations Association.

Maureen Regan is Deputy Director of Communications for the Maryland Department of Health. In her role, she supports strategic direction, develops policy and best practices, and is messaging advisor and coordinator on everything from institutional advancement to influenza. During her tenure at the Department, Maureen has led a number of special projects and initiatives related to brand management, website redesign and data visualization. For her service to the State of Maryland, the Department has formally recognized Maureen for innovative contributions in digital media, including a Governor's citation for her service during the COVID-19 pandemic. Maureen holds a BFA from Emerson College. She is in the thesis phase of her work toward an MFA in Integrated Design at the University of Baltimore, where she led a student-driven pop-up gallery design concept; served as teaching assistant for Principles of Design; and was recognized by the Baltimore Creative Alliance as a Best of Baltimore Student Film selection. She is a member of the American Institute of Graphic Arts and is proud to call Baltimore home.

Tickets

$25.00 PRSA Central Chesapeake Chapter Members

$35.00 Non-Member and Non-Member Guest

$25.00 Anne Arundel County Chamber of Commerce Members