DATA TO THE POWER OF STORY: HOW TO CRAFT A PERSUASIVE STORY USING DATA

June 16, 2021
5:30 PM - 6:30 PM
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In every workplace, we face universal challenges: How to inspire our stakeholders, how to secure budget approval, and how to win over colleagues. The right stories turn these challenges into opportunities. The Chief Storyteller shows you how to turn your ideas, research, and findings into powerful presentations with engaging visuals. Research continues to show stories have a greater impact on decision-makers than facts and figures. Stories make data come alive. Stories make ideas more interesting. Stories make research more persuasive. Engage, persuade, and inspire your stakeholders with an easy-to-use Great Stories Framework™ taught around the world to create your own memorable “data journeys.”

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KEY TAKE-AWAYS

  • Think differently about your data, research, and findings and learn how to best present them visually
  • Be a StoryThinker. Train your brain to think of stories as solutions to problems
  • Improve (dramatically) your public speaking effectiveness online and in-person
  • Become more confident in delivering your messages to any audience
  • Apply the foundations of great storytelling techniques


ABOUT OUR SPEAKER
Ira Koretsky was a US Army Captain in the Medical Service Corps serving as both a public affairs officer (PAO) and chief information officer (CIO) in the military health system. He designed presentations for himself and over 40 military and civilian executives in technology and healthcare. At just 21 years of age, Ira Koretsky gained invaluable experience and insights into messaging, communications, and storytelling.

Ira has held various leadership roles in marketing and product management. After earning his MBA from the University of Maryland Robert H. Smith School of Business, Ira entered into the world of leading-edge technology in the San Francisco and Silicon Valley areas. It is there Ira Koretsky started The Chief Storyteller® in 2002.

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